Andy had been in business for over 15 years. During that time, he grew the company from 2 employees to well over 30. With an annual gross of ~2 million, his business was functioning, but it wasn’t growing. He wanted to set himself up with a nest egg for retirement, but no matter what he tried, he couldn’t generate enough leads to push past this plateau.
Marketing in Every Direction
A big part of his strategy was to purchase every minor marketing opportunity he was presented. He was sending out mailers, flyers, door hangers, magazine ads, billboards, PPC, Yelp premium, and so much more. Nothing seemed to move the needle.
He then moved on to Home Advisor. For a few bucks, he could purchase real leads. However, after several disappointing sales calls, he discovered the quality was lacking. As a premium hardscaper, they were building outdoor spaces starting at $30k, but many of these leads were looking for a much smaller project.
Lastly, he was using a web company recommended by an ex-employee. They put up a small WordPress website, but spent no time managing or improving SEO. Andy was at his whit’s end.