Leverage a limited budget for short and long term growth. Utilize as much of the existing architecture as possible to craft opportunities and sales.
No Marketing. No Referrals.
Frank was tired. He had been beating his head to try and find more opportunities. Occasionally a fellow contractor would bring in a project, but the phones weren’t ringing. Worse, he was paying for equipment that wasn’t being used and a website that wasn’t effective. He needed a shift.
As a lifelong labor leader, Frank’s weakest roles were in digital sales. He knew that others were finding opportunities from the internet, so why shouldn’t he? He had hired a local agency that built him a new website, but people still were not contacting him. He needed a fresh pair of eyes on his internet marketing.