how to design a modern landscaping logo for your business
Are you looking for a way to attract new customers and increase your brand awareness? A landscaping logo design can help! Landscaping is a crowded industry and a beautiful design can help you stand out from the rest. This guide will show you how to create a modern, professional-looking logo for your business or how to engage a professional to help.
Step 1: Research Popular Logos
When it comes to the design process, there are many ways you can go about creating a quality logo. Some people like to start with sketches, while others prefer wireframes and mockups to get a sense of what will work best. But no matter which method you choose, one thing is clear: before jumping into the design phase of your project, it’s important to do some research first.
One of the first things to do is to look at other landscaping companies’ logos for inspiration and ideas about color schemes and use of shapes or letters (like their lettering style). Once your understand the popular designs, then you compare them against each other to find out what makes their designs successful (or not).
We also look at popular logos from large companies as well. These major corporations are spending hundreds of thousands of dollars on logo and art design, so they are doing what works. Find a list of 5 logos that you love (and we also recommend you find 3 that you hate!).
Step 2: Decide Which Landscaping Logo Trends to Follow
The second step in designing your logo is to decide which design trend to follow. Design trends are constantly changing and it’s important that you stay up-to-date with the latest styles and colors. According to The Designist, the most common designs trends for logos are:
- Simplistic Geometry & Basic Shapes
- Tall Logos
- Saturated Colors & Gradients
- Symbolism & Minimalism Instead of Realism
- Scribbles & Sketches
- Bold Wordmark Logos
- Sans Serif Logos
- Floristry & Subtle Decor
- Black & White Logos
- 3D vs Flat Style
Design is a deep well of overwhelming options. There are hundreds of design terms, like negative space, serif fonts, and grades of line thickness. It can be a lot. So just pull those samples that you like and share those with your designer.
Next, start thinking colors. In the Landscape Industry, we recommend greens and browns as your primary color, but standing out is also effective! Pick something that suits your personality.
Typography plays a big role in any design so make sure that whatever font choice you make looks good with both words AND images! Try sticking with Helvetica (or Arial), Univers or Futura Heavy Condensed—they’re tried-and-true favorites among designers because they work well with all kinds of content. It’s almost overwhelming when we think about how much information we encounter daily through social media platforms alone!
Step 3: Choose the elements, colors, & fonts for your logo
Now that you have an idea of what your logo will look like, it’s time to choose the elements and colors.
Choose a color palette. Colors are an important part of any design, especially when it comes to logos. A good rule of thumb is to use one main color with two secondary colors for visual balance–but don’t limit yourself! Choose three or four shades if you’d like more variety in your logo’s look and feel.
Choose the right font. Whether your business name is short or long, bold or understated, simple or ornate, there are tons of great fonts out there for you to choose from—and even more options available online these days! It might take some time before finding the perfect font (if there even is one), but once again: just pick something that feels right for now so that we can move on with this process!
Choose elements such as shapes & patterns based on how well they fit into our overall concept (see Step 4 below). Once again though… don’t worry too much about these decisions yet–just get started by choosing either Circle Logo Design or Rectangle Logo Design based on which shape fits better into our concept above all else!
Step 4: Design the Logo or Hire a Professional
Now you get down to designing. It may be tough, but feel free to create your own logo. Uniqueness is more important that anything else. However, not everyone is cut out to graphic design their own logo.
You have the option to hire a professional. Or maybe you just want to see what it looks like, so you can decide for yourself whether or not it’s worth spending money on one. Either way, now is the time to get started finding your designer.
The first thing to look for in a logo design pro is that they have a portfolio of previous work they can show off on their website or portfolio site, like Behance or Dribbble. Then check out their process and communication style—do they offer free consultations? Do they respond quickly? How do they keep you updated throughout the design process? All these things should help inform how well they will fit with your business needs going forward.
Next up: communicating your vision of what modern landscaping logos are all about! You may think that this would be easy but actually it can be pretty difficult if you don’t know exactly what modern means (or doesn’t mean). It’s important not only that you know what words describe your ideal logo but also how those words feel and look when put together visually—so having some sort of visual reference point is crucial here too!
Luckily you have all the info you gathered from the first several steps to share. Just send that over to the designer and they can get going. But make sure you ask them the right questions prior to working with them.
Questions to ask a professional logo designer
What Questions do you need to ask a designer? A few are listed here. Make sure you have a good bond with the designer, or else you may end up with something that doesn’t fit your tastes.
- Have they developed professional landscape logos before?
- How much experience do they have?
- How long will it take?
- How much will it cost?
- Are you excited to work on this project?
- Can they provide references and examples of their work? If so, ask to see those references. Make sure that the logo design is unique and not just a template someone else has already made for you or your business category. A designer who is experienced in creating logos will be able to give you lots of options, but if they are unable to do so then that’s a red flag and might indicate that they lack creative skills or aren’t very good at what they do!
If possible, ask for a sample design so that you can see how well their work matches up with your vision before committing yourself financially.
10 examples of Amazing Landscaping Logos
Here are 10 examples of great landscaping logos:
1. Seasonal Landscape Solutions
Seasonal Landscape has a very simple and elegant logo.
2. Landscape Renovations
4. Yellowstone Landscaping
5. The Grounds Guys
6. Lawn Doctor
7. U.S. Lawns
10. Landscape Workshop
If you’re looking to create a logo for your landscaping business, we hope that this article has been helpful. Remember, if you don’t have the time or expertise to design one yourself, there are plenty of professional designers out there who can do it for you (and probably better than you could). Just be sure to ask them about their experience and check out their portfolios before hiring them!