Are you a landscape company looking for an edge in local SEO to grow your business? If so, using Google My Business for landscapers is the answer.
By setting up and optimizing your profile on Google My Business, landscapers can peak potential customers’ interests with detailed descriptions of their services and gain visibility in the crucial local search engine rankings.
With just a few tweaks to your profile, you could leverage the features of this effective tool and attract more customers.
This article breaks down the top strategies required to create an impactful Google My Business profile. These strategies will help you in local listings and land new clients from organic searches!
What are you waiting for? Read on and discover how to utilize GMB for success as a landscaper today!
Make sure the company information in Google My Business listing is accurate
When you set up your Google My Business profile, include important information about your business. Business information should consist of the following:
- business name
- hours of operation
- contact information (phone number, website URL)
- business description
- service area
After completing your information on your Google My Business profile, you need to check for the accuracy of your business information in other local listings. You can manually search for your business information or use a free tool like Moz Local Listing Score.
Ensuring your business information is correct on all media sites is essential to help potential customers find you quickly and accurately when you show up in search results.
Additionally, incorrect business information can lead to poor visibility online, which can damage your reputation and cause customers to miss out on great offers or deals from your company.
That’s why it’s important to take the time to ensure that all information about your business is updated correctly on all media sites.
Keep track of customer reviews and respond promptly to any queries or complaints
Keeping track of customer reviews and responding promptly to queries or complaints when using Google My Business for landscapers is integral to providing good customer service. Customers who have a positive experience are more likely to leave a positive review.
By keeping track of customer feedback and responding quickly, you can improve your reputation by showing potential customers that you care about their experiences and are willing to help address any issues they may encounter.
Responding to reviews also lets customers know that their opinions and suggestions matter. This helps build trust between businesses and their customers, which can lead to a long-term relationship built on loyalty.
Add photos of your work and services when using Google My Business for landscapers
As the saying goes, a picture is worth a thousand words. This rings especially true when it comes to using Google My Business for landscapers.
You’re giving potential customers a glimpse into what you offer by including photos of your work and services on your Google My Business page. After all, how else will they know just how skilled you are at trimming hedges or creating picturesque garden beds?
By showcasing your work through photos, you demonstrate that you take pride in your craft and have the skills to back up your claims. Plus, let’s be honest, who doesn’t love scrolling through stunning landscaping photos for inspiration?
So, don’t be shy. Snap a few photos of your best work and see how it can attract more customers to your business.
Use Google My Business for landscapers to take advantage of local SEO
Suppose you’ve got a local business, and you’re not taking advantage of local SEO. In that case, you’re missing out on a huge opportunity to get found by potential customers.
One simple way to boost your local SEO is by incorporating relevant keywords into the description on your Google My Business page.
Think about the words or phrases people might use when searching for businesses like yours in your area.
Include those keywords in your description to let Google know what your business is all about. Keep it casual but informative. Please don’t overdo it with the keywords, or it might come across as spammy.
A well-written description that incorporates relevant keywords can go a long way in helping your business get noticed online.
If you want to stay at the top of your game in the ever-competitive world of local business, you’ve got to keep your foot on the gas.
That means regularly posting updates and relevant content to your Google My Business page.
Think about it – every time a potential customer searches for a business like yours, they’ll see your listing front and center. But if you haven’t posted in a while, you risk looking outdated or forgotten.
By keeping your Google My Business page fresh and active, you’re showing up for local prospects and building brand recognition and loyalty.
So, next time you’re feeling a little lazy about updating your page, remember – staying top of mind with your audience requires consistent effort.
Utilize the Q&A feature
Suppose you’re a landscaping professional looking to gain more visibility online. In that case, it’s vital to utilize all the features Google My Business has to offer.
The Q&A feature is a great tool to address some of your services’ most frequently asked questions. In addition, it can help increase your credibility with potential clients.
Take the time to provide thoughtful, detailed responses to questions about your services, availability, and pricing. In addition, you can use this feature to create your personalized FAQ section.
By doing so, you show potential clients that you value their inquiries and provide them with valuable information upfront.
Remember that these responses will be public, so ensure your tone is professional and friendly.
Taking advantage of the Q&A feature can improve your online presence and ultimately lead to more business for your landscaping services.
If you need help setting up or implementing a Google My Business strategy for your landscaping business. Contact Landscape Web Pros today to get started.