If you’re a landscaping company and you have a website, chances are that it is not great. If this is the case, don’t feel bad! Most landscaping websites are not very good. In fact, I’m willing to bet that your site is worse than most of them. The reason for this is simple: most landscaping companies simply don’t care about their online presence or don’t know how to make one that works well for them and their customers. But this doesn’t mean there aren’t any good ones out there! As an expert in all things design (and as someone who knows what makes an effective customer experience), I’ve gone ahead and done some research on what makes an awesome landscaping site—and how yours can get one too!
Why is it important to have a good website as a landscaping company?
First impressions are important. Your website should be the first place your customer looks to learn about your company, and it’s also where you can show off your personality, so make sure it reflects who you are. The customer journey starts when they visit your website, so if they don’t like what they see there, they’re likely not going to take the time to call or visit in person. However, if they love what they see on the site and want more information or want to schedule a consultation, then that’s a win!
Top landscaping websites look great!
Why does your website look great? The answer may surprise you. Your website is the face of your business and helps potential clients understand what kind of company they’re dealing with. A good-looking website tells visitors that you care about what they see when they visit, which can increase conversion rates and even referrals from happy customers.
Now that we know why important it is for landscaping websites to be visually pleasing, let’s talk about how to do this effectively!
They show customer testimonials.
A customer testimonial is a great way to show your customers that you are doing a good job. Customers are more likely to trust you if they see that other people have already trusted you with their landscaping needs and were satisfied with the results.
You can add customer testimonials on your website by placing them in text form, or by recording them as videos and adding them to your site. If you decide to include text testimonials, make sure that all of the quotes are from real customers who have been hired by you before, so there’s no doubt about their authenticity.
They have a simple intake form.
An in-depth intake form may seem like a great idea, but it can be overwhelming for customers. If you ask for too much information, they’ll be turned off and won’t want to fill out the form at all. Make sure you keep things simple and easy—the more questions you ask, the less likely your customer will complete their order. A good rule of thumb is to keep your intake form short and sweet by asking only what’s necessary: name, email address, phone number and description of project or request.
Landscaping sites have a good FAQ section.
A FAQ section is a great way to make sure visitors can easily find the answers they need. This feature makes it easy for customers to find their way around your site, and it helps you anticipate questions that might arise.
It’s also a great opportunity for you to improve your website: if someone asks a question that isn’t answered on the site, there may be an underlying issue that needs addressing!
A landscaping image gallery of your work.
A landscaping image gallery of your work is an invaluable tool for both potential and current clients. By showcasing past projects, you can show prospective customers what they can expect if they choose to hire you. In addition, it’s also a great way to let past customers know that their investment was worthwhile—and inspire them to share the word about how much they loved working with you!
Keep this gallery simple and easy-to-navigate. Clients don’t have time to click through endless pages of thumbnails or spend minutes scrolling through large images on tiny screens; make sure each photo is large enough so that its details are easy to see from afar (a good rule of thumb is between 1MB and 2MB). Be sure that all important information about the project—including location, size, start date/end date, estimated budget and a brief description—are clearly visible in each photograph or thumbnail in order for people who aren’t familiar with landscaping terminology feel confident in understanding exactly what type of work was done at each site before deciding whether or not they would like similar services performed on their own property sometime soon.”
Your landscaping website can serve as the first contact with your customers, so it’s important to make it a good one.
Your landscaping website can serve as the first contact with your customers, so it’s important to make it a good one. Your website should showcase your work and tell customers why they should hire you. If a customer visits your site, they’ll see if you’re trustworthy or not in seconds.
Here is a recap of the five elements of an exceptional landscaping website:
A gallery of previous projects
An intake form for new clients
Testimonials from happy customers that show off what kind of work you do
FAQs (a list of frequently asked questions) if there’s something specific people ask about frequently on social media or over email that could be answered easily here
A design that looks trustworthy
Your landscaping website can serve as the first contact with your customers, so it’s important to make it a good one. The five elements we’ve discussed here will help you build a great website that has all the right tools, but there are many other things to consider when making sure your site is up-to-date and user friendly. If you’re looking for more information on how to build an effective landscaping website that gets results, check out our other blog posts or contact us today!
