Referrals are an excellent source of opportunities, if not the best. However, over 60% of all purchases are researched prior to purchase. This means that the prospect will want to learn about your business.
This verification process is just one reason your business needs a website. Others include:
- Displaying past projects
- Explaining the project process
- Building trust with company history
- Easy contact information location
- Reduces bad leads
- Creates trust in attention to detail
By creating a website, you establish a digital presence that anyone can leverage for their own intent, usually to decide to contact you!