Getting customers to your landscape business doesn’t have to be a difficult feat in 2021. If you match your marketing efforts with your business goals, you could be swimming in leads.
Does your landscape or hardscape company need help to show people why they should choose you? We have a list of the best marketing strategies for landscape lead generation this year.
Know Your Customer
Before creating your landscape lead generation plan, you need to understand your customer. Your marketing efforts won’t pay off if you’re advertising to folks who don’t need your offer. Most landscaping businesses that do this risk not marketing to anyone.
Define who your ideal customer is, what they do, where they are and what they want. The best way to do this is to create a buyer persona. This helps you understand your customer’s expectations, needs, behaviors and challenges.
Understanding your customer helps you to create an effective landscape marketing strategy. The marketing message suits your target customer and allows you to overcome competition.
The right marketing message is memorable and helps build brand recognition. This increases your chances of generating brand loyalty and attracting repeat business. It can also help you create new business through referrals and word-of-mouth marketing.
Avoid competition by creating your buyer persona and focusing on qualified landscape leads. Targeting your buyer persona prevents guesswork marketing and results in better conversions.
Create an Attractive Website
As a landscaper, you can create a website to promote your business and show off your best work. You can also use a website to automate part of your business. This can mean allowing for online bookings and payments.
To get a regular flow of landscape leads, you need to own more than a basic website. Create a mobile-friendly and SEO-optimized webpage to give your business a chance in the modern era.
Explain in detail what you do as a landscaper. Create a copy for all your landscaping services. This will help clients to know what specific services you offer without asking.
Remember, a big part of your landscaping website is aesthetics. Use interactive photos, videos, and graphics to make your website stand out. You want to make the right first impression and get prospects curious about your portfolio.
Landscape Focused SEO Marketing Strategy
A simple, quick Google search is the fastest way to find any information. Studies show that a whopping 97% of customers use online media to search for local business.
If your landscaping business isn’t ranking at the top of search engines, you’re leaving money on the table. Websites ranking high on Google or Bing attract 47% of traffic.
The first step in a focused niche is keyword research. Keywords determine whether your website is searchable online. You need to optimize your website for your selected keywords.
Focus on using long-tail keyword results for landscape lead generation. Landscaping is a service-based business so people use super-specific keywords. These keywords tend to be more effective for attracting highly qualified leads.
Pay Per Click Advertisement
If you need landscape leads, you need to invest in pay-per-click advertisement. Ranking top of search engines is the key to online landscape marketing.
You may be handing leads to competitors if your website is far from ranking top. PPC is can boost your rankings from the first day.
PPC may seem costly but it’s one effective landscape marketing strategy if you have a great website. PPC visitors tend to leave slow and outdated websites. They are sometimes skeptical so your website must create a great impression.
If you have a terrible experience using PPC, get the help of landscaping web pros to improve your results. PPC is a proven method but takes experience to create converting ads.
Social Media Management
Social media can help you reach every single of your customers. Most of them are likely to have between two to three social media platforms.
Social media marketing is integral to landscaping marketing. It helps boost engagement, attracts people and shows your portfolio.
Social media is also free and easy to use. It’s one of the best tactics when you have tight budgets. You can get started and start advertising your company anytime.
Social media can accommodate many types of content. You can repurpose content to suit the different platforms which saves you time and money. The differences in content can enable you to tailor content to your audiences’ needs.
Local Optimization and Listing
Local optimization and listing are a core part of a successful landscaping website. More people prefer using long-tail keywords when searching for local businesses.
Local SEO may help qualified landscape leads. Most of the time, it comprises people searching for the same services in a local business.
Optimizing a landscaping website for SEO can be a challenge if the focus is broad. Local SEO reduces the risk of error while reducing competition. Your website becomes more visible in your area as there are fewer competing brands.
After optimizing your website for local SEO, ensure you also list on Google My Business. This is one of the best platforms to promote a landscaping business. A well-created account can show up on top of local search results even when you don’t have a website.
Ask for Reviews and Referrals
People want a landscaper that they can trust. Unfortunately, it’s challenging to establish a landscaper’s reputation. 84% of the people depend on online reviews when reviewing vendors.
Online reviews act as social proof and are a powerful marketing tool when maximized well. Positive reviews can be a timeless marketing tool. A public positive review keeps working for many years and provides a constant positive image to prospects.
Reviews may influence customers to favor your business and boost your credibility. They can attract customers’ trust and promote interactions with your business.
To use reviews as a landscape lead generation strategy, you need to encourage user feedback. New customers tend to submit reviews when they find existing reviews.
Combine Winning Landscape Lead Generation Strategies
Most landscaping lead generation strategies can go together to maximize your marketing goals. Don’t be afraid to experiment but remember to track results closely so you don’t end up wasting time and money.
Create your marketing plan and start implementing it to grow your business. For help generating leads in your business, contact us today for a consultation.